Improving Automated Tape Application Through Precision Engineering

Smarter application, continuous motion, better production.

Smarter Automation Starts with Better Tape Application

Straub Design Company designs and manufactures industry-leading automated tape applicator systems used worldwide in packaging, printing, automotive, electronics, medical, solar, building materials, and high-volume industrial manufacturing.

 

Our applicators transform tape from a simple consumable into a process-critical automation tool—delivering precision, speed, and repeatability wherever production demands consistency.

Key Outcomes

  • Apply tape with precision across flat, round, wide, and complex surfaces
  • Maintain continuous production through automated splicing and integration
  • Scale reliably across industries, materials, and automation platforms

Automated Tape Applicator Families

SD-Series Applicators, Systems & Conveyors

Integrated Automation & Continuous Processes

The SD-Series integrates tape applicators into automated production lines using conveyors, vacuum hold-down, unwinds, and specialty applicators.

Designed for:

  • Automated carton and material handling
  • Foam, high bond, magnetic, and specialty tapes
  • Continuous flow production environments

SD systems are commonly used where integration, control, and scalability are required rather than stand-alone application.

WL-Series Heat Bond Applicators

Heat-Activated Lamination & Bonding

The WL-Series applies heat-activated adhesive tapes used in automotive interiors, insulation, electronics, and specialty laminating applications.

Supports applications such as:

  • Heat bond lamination
  • Tabbing and die-cut lamination
  • High-speed adhesive activation

These stand-alone systems provide immediate bond strength without liquid adhesives or curing delays.

Robotic Tape Applicators

Flexible, High-Mix Automation

Straub’s robotic tape applicators mount directly to industrial robot arms, enabling precise tape placement in flexible and complex environments.

Ideal for:

  • Automotive and appliance assembly
  • Electronics and medical devices
  • High-mix, low-volume production

Robotic applicators combine lightweight construction with configurable options for liner removal, rewinds, and custom end-of-arm tooling.

Manual-Assist Solutions

Where Manual Assist solutions excel:
  • Packaging and print finishing
  • Building materials and insulation
  • Medical device sub-assembly
  • Electronics and appliance components
  • Custom fabrication and job-shop environments

These products are often the first step toward automation, providing immediate quality gains with minimal operational disruption.

Designed to Integrate Across Industries

Straub Design Company’s tape applicators integrate seamlessly into:

  • Packaging & converting equipment
  • Automotive, electronics, medical, and solar production lines
  • OEM machinery and custom automation cells

Our modular architecture allows applicators, sensors, rewinds, controllers, and mounting hardware to be configured for nearly any production environment supporting future expansion and evolving requirements.

Manufacturing Benefits

Higher Throughput

  • Supports application speeds up to 750+ ft/min depending on system configuration
  • Keeps pace with modern high-output machinery

Improved Uptime

  • Automated splicing and continuous systems reduce or eliminate changeover downtime
  • Fewer operator interventions during production

Reduced Waste

  • Cut-to-length control lowers tape usage
  • More consistent application reduces scrap, waste, and rework

Consistent Quality

  • Controlled placement, tension, and overlap
  • Repeatable results where manual processes cannot scale

Let’s Build the Right Tape Application Solution Together

Straub Design Company has decades of proven automated tape applicator solutions operating in facilities around the globe—ready to support your production challenges.

Whether you need a stand-alone tape head or a fully integrated automated system, we’re ready to engineer the solution.

We’re more than an equipment supplier—we’re your automation partner.