Pavement Marking Systems

High-performance roadway markings through durable equipment, proven processes, and precision automation.

Straub Design Company works with pavement marking contractors to optimize the installation of durable, high-visibility pavement marking tapes using purpose-built automation.

The solution? Rugged, precise tape application—engineered for real-world roadway environments.

We provide heavy-duty, truck-mounted, and fully integrated pavement marking systems that enable contractors to:

Improve line quality and consistency through controlled tape placement and tension.
Increase installation productivity across long routes and large-scale projects.
Ensure long-term durability and visibility of pavement markings exposed to traffic, weather, and seasonal maintenance.

Key Taping Solutions and Applications

Long-Line Pavement Marking Tape Installation

Heavy-duty applicators and unwind systems precisely apply long runs of pavement marking tape with consistent placement and pressure.

Example applications: centerlines, edge lines, lane delineation.

Integrated Truck-Mounted Systems

Fully integrated systems combine tape unwinding, application, and material handling into a single mobile platform.

Example systems: SD-690, Olympus III.

High-Performance Unwind & Tension Control

Purpose-built unwind systems maintain consistent tape tension and alignment—critical for reflective tape performance.

Example applications: wide and multi-lane installations.

Durable Installation in Harsh Conditions

Straub Design equipment is engineered for toughness, supporting installation on varied pavement surfaces and ambient conditions.

Example applications: concrete, asphalt, urban and rural roadways.

Straub Design’s leadership in pavement marking automation is built on decades of field-proven experience:

A toolbox of rugged, heavy-duty tape applicators and unwind systems specifically designed for roadway environments.
Proven truck-mounted and fully integrated pavement marking platforms, including the SD-690 and Olympus III, used extensively in the field.
Long-standing collaboration with 3M™, with deep expertise applying Stamark™ high-performance pavement marking tapes.
Broad adoption of Straub Design equipment by leading pavement marking contractors throughout North America.
Ongoing research and product development focused on ease of use, durability, material handling, and evolving tape technologies.

Our equipment is designed not just for installation accuracy, but for uptime, serviceability, and long-term contractor performance.

Straub Design Company provides pavement marking systems already proven on roadways across North America, ready to integrate into your fleet and operations.

If you’re expanding capacity, upgrading equipment, or tackling new specification requirements, we’re ready to collaborate.

We’re more than an equipment supplier. We are a pavement marking partner.
We support our customers throughout the life of their equipment and beyond, and we are always available to support troubleshooting, upgrades, and future innovation.

If you’d like to explore how Straub Design can improve productivity, consistency, and long-term performance in your pavement marking operations, schedule a consultation with one of our experts today.

Talk to an Automation Expert