Traffic Safety - Straub Design

Straub Design Company works with traffic safety manufacturers to optimize the application of reflective and high-performance tapes on a wide range of roadway safety products.

The solution? Precise, repeatable tape application—engineered for traffic safety manufacturing environments.

We provide robotic, conveyor-based, and custom-integrated applicator systems that enable traffic safety manufacturers to:

Improve visibility and consistency of products by applying reflective materials with uniform placement and pressure.
Reduce labor reliance and variability through automated tape application and handling.
Enhance durability and performance of safety products exposed to harsh outdoor environments.

Key Taping Solutions and Applications

Reflective Sheeting & Visibility Enhancement

High-performance reflective tapes are applied with precision to ensure proper alignment, adhesion, and long-term retro reflectivity—critical for roadway safety.

Example applications: traffic signs, delineators, channelizers, reflective panels.

Striping & Edge Marking

Reflective and non-reflective striping tapes are applied to molded and fabricated components where consistent spacing, straightness, and adhesion are essential.

Example applications: barricades, vertical panels, modular safety devices.

Bonding & Assembly

Structural and double-coated tapes replace fasteners or liquid adhesives, allowing cleaner assembly and improved resistance to vibration, moisture, and temperature cycling.

Example applications: bonded sign faces, component reinforcement.

Surface Protection & Masking

Protective films and masking tapes are applied during secondary manufacturing operations or transportation to preserve reflective surfaces.

Example applications: protection during fabrication, shipping, and installation.

Component Mounting & Sub-Assemblies

Precision-applied tapes mount smaller features such as reflectors, brackets, and labels without drilling or welding.

Example applications: reflective markers, mounting tabs, identification labels.

Our advantage in traffic safety manufacturing automation comes from the combination of proven equipment and application knowledge:

A broad toolbox of high-quality, proven tape applicators, from manual tools to fully automated, high-speed systems.
Extensive experience working with leading traffic safety product and reflective tape manufacturers, supporting both standard and custom safety solutions.
Deep understanding of reflective tape behavior, including placement sensitivity, pressure requirements, and long-term field performance.
Ongoing research and product development focused on the evolving needs of the traffic safety industry, including new materials, geometries, and regulatory demands.

Our equipment integrates seamlessly into existing production lines—often reducing rework, secondary handling, and inspection challenges—while delivering consistent, repeatable results.

Straub Design Company provides automation solutions already proven in traffic safety manufacturing, ready to integrate into your production environment.

If you’re facing a unique safety-product challenge—or planning to scale production while maintaining performance—we’re ready to collaborate.

We’re more than an equipment supplier. We are an automation partner.
We support our customers throughout the life of their equipment and beyond, and we are always available to troubleshoot, refine, and innovate.

If you’d like to explore how Straub Design can improve quality, and efficiency in your traffic safety manufacturing process, schedule a consultation with one of our automation experts today.

Talk to an Automation Expert